"From Your Kitchen
Counter to the Checkout Counter"...
Yes You Can
Start
Your
Own Food Company
And
Fulfill
Your
Dream
Of
Taking Your Recipe To The World!
Bob
Lauck
founder
Tuldys
Texmex and
author
of
"Start
Your
Own
Food
Company"
Our
little home based business:
won back to back
"Golden
Chile" awards for our
tortilla soup
won back to back
"Scovie" awards for our chili
has 27 national
culinary awards
and has even been
featured on
Culinary Compadre,
If you've ever had anyone say to
you, "This is the best ____ I've ever tasted! Why don't you market it?"
Well, I know how you feel. Over a decade ago, I started playing around
trying to duplicate the enchilada sauce of my favorite texmex
restaurant. After much experimentation I actually did come up with a
sauce that I (and my friends) thought rivaled any place in town. The
problem was, I was recently divorced and totally broke. I might add I
knew nothing about starting a food company, or even about running a
business. And I had a regular job to boot. (still do)
So I started researching. It was a slow and
arduous
task. I spent what felt like hundreds of hours on the Internet and
bombarded every food industry person I could find with questions. I
learned a lot, but not all those insider tips. If you ever considered
starting your own food company (even if it's just a hobby) and just
don't know where to start, well I know exactly how you feel.
But your problems are over! Start
Your
Own
Food
Company takes you by the hand and guides you from
start up to production to distribution. Even those insider tips are
here. You'll learn how I did it with very little money, and I've
included many of these tips so you can save a bundle getting started.
order now!
I invite you to check out
my website that has been up,
running, and making money
since 1998!
Need a little more convincing? Here are just a tiny percentage of the testimonials
I've received from customers.
Hello
Bob,
I don't know if you remember me or not but I purchased your book a
couple of years ago and decided to start my own salsa company in
Rockwall. Texas. I started my company in August 2009 working from the
trunk of my car and have since sold almost 5,000 jars of salsa. I
currently have my products in 6 Kroger stores in the Rockwall area and
6 or 8 other retail locations. I submitted my Smoky Sweet Salsa to the
international Fiery Foods Festival and won a Scovie award for third
place. My business is growing every day. The Dallas Morning news has
informed me that they will be doing an article about my small business
success later this month. I just wanted you to know how much I
appreciate you for taking the time to write your book and for providing
the inspiration that I needed to get started. Best wishes to you and
your family in the future.
Respectfully,
Gary Hazelwood
Hazelwood's foods
214-793-7810
http://www.Hazelwoodsfoods.com
Hi,
I'm writing today to tell you how grateful we are to have found your
book, "How To Start Your Own Food Company". We had been wanting to
bottle my husband's Barbeque sauces and rubs for years now, but we were
always too overwhelmed with legalities to make it happen. I am a flight
attendant and about 3 months ago was on a long layover and googled "how
to start your own barbeque business". I can't tell you how many times I
have googled that same thing over the past couple of years and all of a
sudden, there it was. Your book. I downloaded it right away and and we
were off and running! Two and a half months later we're all legal,
Uncle Bob's Sauces LLC. We have our own website
www.unclebobssauces.com, we have sold hundreds of bottles of barbeque
sauce in the last two weeks we have been open for business. We are
barely keeping up. Thank goodness I took these couple of weeks off from
flying. When I read that you had started the same way that we had
always wanted to, and that you were an airline employee, I knew this
was it. It was really going to happen.
I ordered off your website a few weeks ago and have already made the
tortilla soup and enchiladas, YUMMY! I will be spreading the word. I am
sure you get many emails, but I really wanted to write and tell you how
much you've changed our lives. We live in Montgomery, Texas (50 miles
north of Houston). We are still tweaking and learning new things, but
at least we are up and running and sending Christmas gift packs out
like crazy and recovering our start up costs.
Anyway, Thank You, Thank You, Thank You!!!
Merry Christmas, you have been our blessing...
Terri Blalock
Uncle Bob's Sauces, LLC
http://www.unclebobssauces.com
936-537-0577
Hi Bob,
I need to place an order for more UPC codes. Business has really been
great for us and we are adding additional products again this year!
Since buying and reading your book, "Start Your Own Food Company" three
years ago, our business has grown by leaps and bounds. The tips and
recommendations in your book saved me countless hours and really
contributed to our success. THANKS!
BTW, the UPCs are saving me a ton of money. Our products are in over
100 retail locations all over the country with no issues at all.
Sincerely,
Dan Arnold
Sucklebusters Inc
Seasonings, sauces, and such
PO Box 2006
Coppell, Texas 75019
972-393-9509
Email: sales@sucklebusterts.com
http://www.sucklebusters.com
Please feel free to
contact any of the above. Check out their websites and ORDER!
Thank
you so much for a fast-reading, to the point, answer my questions
book focusing exactly on what I desire to do. I appreciate your
references and look forward to your Internet supplement. I found the
Copacker/labeling info you give so valuable. Exactly what I was
looking for in e-z to understand language... THANK YOU! You've already
set me on a great path. Bob, You Are The Man!!!!
Thank you again, worth every penny!
Respectfully,
R.M., California
I
purchased
your
book
"Start
Your
Own
Food
Company".
It
contains
literally
more
information
that
I
have
been
able
to
acquire
from
all
other
sources.
I
attempted
my
venture
in
1998
only to scrap the idea
because I could not find any information or anyone that would help me.
After purchasing your book I am 100% confident that I can do this!
Thank you for a candid book with loads of information.
Sincerely,
Randy W. Brown
East Texas Chile Traders
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Hi
Bob,
Here's a testimonial and a question. At first I thought your book was
not worth the money I paid for it when I saw how basic some of the
business entities information was. Also the number of pages for an
ebook seemed like I had gotten ripped off. By the time I was half way
through the book I saw how some of the information you provide could
save at least $$$ thousands for my business as it gets started. I have
worked as a business consultant and studied economics at Harvard and so
I can see the true cost of getting some aspects of a business wrong.
Thanks and your book is more than worth it.
Now my question...
Leighton!
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I
read
your
book
"How
to
start
a
food
company".
I
found
it
to
be
inspirational,
practical,
and
having
very,
very,
useful
information.
At
this
point
in
time,
I
am
trying
to... It will be great if you can share
your recommendations. Once again, thanks for an informative book.
I look forward to hearing from you,
Manoj
I
purchased
your
book
this
week
and
have
already
read
it
cover
to
cover.
I
am
amazed
at
all
the
information
that
you
have
provided
to
your
readers.
Thank
you
very
much for all the hard work that you have put
into this book. It has definitely made me think long and hard about
what I want to do.
Shari T.
PA
Bob, bought your book yesterday and enjoyed it immensely. I honestly
had pretty low expectations (which of course were exceeded) and was
pleasantly surprised at the quality and depth of info contained
within. Thanks for putting it all out there for those looking to
get started. Those that know aren't sharing, and everyone else seems to
be clueless as to how to get started.
Robert H.
My name is Wendy, and I purchased your book online today. I read it,
and I must tell you that you provide a lot of great insight as to
what's not really said about getting into the industry. A lot of what
you mentioned I was already aware of, but I really enjoyed your
feedback on the real truth behind food shows and copackers/distributors.
Bob, I'm almost done reading your book and I must say, probably the
best $37 I've ever spent!
T.C.
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My
wife and I just downloaded your book and was impressed by the details
you've mention on marketing a food product. Your story alone gave us
the inspiration to continue our dream in doing our own business and
must thank you for getting this information to us. Again thanks for the
information and looking forward to get some more of your
entrepreneurial expertise.
Marco |
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In this book,
you will learn:
You really
don't
need an office, you can run your business from a spare bedroom ( I
still do!)
How to get
started legally
(you don't want to break any laws in the food industry)
How to choose
how
your business will operate (sole proprietorship, corporation, etc.) and
an explanation of each so you can decide what's best for you
How to
register your
URL or website name for next to nothing
How to
register your
business with the county clerk
How to clear
legal
hurdles such as local requirements, sales tax permits, federal tax ID,
and a food manufacturer's license
A short
history of
my first product (it's subtitled "This is not the way you want
to do it")
Help in
finding
someone to produce your product legally and inexpensively
What outside
professional help to employ, and how to save money doing it
How to find
someone
to produce your labels (they must be professionals)
Labeling rules
How to acquire
a UPC
code (here I'll save you BIG BUCKS!)
Establish a
wholesale price
Tips on
packaging
that will skyrocket reorders
What tools I
find
essential to running a small business besides my computer
Shipping tips
An invaluable
section on different type of shows and conventions with an ROI (return
on investment) guide for each type.
This alone will save you a ton of
money.
Breakdown of
distributors (these are the people that get your products into stores)
and a history of my first distributor, also subtitled "This is not
how you want to do it"
How to get
insured.
Don't proceed without insurance
Insider
tips
on
winning local or even national awards (I definitely know my stuff when
it comes to this subject)
Costs of
national
product competitions
One product I
would never
produce if my goal was winning product competition
An extensive
section
on the shows including how we sample different products
How to deal
with the
health department at the shows
Decorating
your booth
Discussions
with two
different copackers (the people that will produce your product) with
dollar figures to help you estimate the cost of your initial run of
product
How to launch
a
website and get a merchant account
And over 40 links to
provide you with enough research and reading material to become an expert ...you know you've already
wasted too many hours researching this stuff...I provide you with the
links you'll need to research all aspects of the food industry!
My book will get
you started and pay for itself many times over with the money AND TIME you'll
save.
BUT! as an added
bonus, I'm throwing in 4 bonus ebooks!
The first is the
best reference I've ever seen for getting started on the internet that
didn't cost $200+! It's Stone Evans' "DOTCOMOLOGY". There's literally
more information in this book than you can imagine. 300+ pages!
Next is "Outsourcing Survival Kit" a great
reference to getting someone else to do what you will waste your precious time on. We all think
we have to do it all in the beginning and it just ain't so! This will help you
get the help you need inexpensively!
And third is "Creating Your Own Publicity"
by Dr. Paul Hartunian. A noted publicity expert in the real world and
the online world. Excellent stuff!
And last, "Guaranteed Success Thinking" by
internet guru Jim Edwards. Keep focused, keep positive because it will
be a long journey to the promise land!
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